Digital Analyst

March 29, 2021 Finance

Job Overview

Job title: Digital Analyst

Company: Mogo Finance Technology Inc.

Job description: Mogo (TSX: MOGO; NASDAQ: MOGO) — a financial technology company — is a digital challenger to the banks in Canada, empowering consumers with simple solutions to help them manage and control their finances. Users can sign up for a free MogoAccount in only three minutes and get access to six products including free credit score monitoring, identity fraud protection, digital spending account with Platinum Prepaid Visa® Card, digital mortgage experience, the MogoCrypto account, the first product within MogoWealth, which enables the buying and selling of bitcoin, and access to smart consumer credit products through MogoMoney. The platform has been engineered to deliver a best-in-class digital experience, with best-in-class financial products all through one account. With more than one million members and a marketing partnership with Canada’s largest news media company, Mogo continues to execute on its vision of becoming the go-to financial app for the next generation of Canadians.

Mogo is looking for a highly curious and motivated Digital Analyst to join our Digital Analytics team. You’ll partner closely with our internal teams in product management, design, development, marketing and engineering to provide accurate, timely, and actionable insight into all aspects of online visitor and customer behaviour.

If you’re an individual that loves all things data and solving the hard problems, someone who is a lifelong learner with the desire to make meaningful impacts then we want to hear from you!

What you’ll do:

Transform raw data into actionable insights that address business questions, issues, and opportunities like improved engagement, conversions and revenue.
Lead the creation and maintenance of a complete customer view by integrating data from multiple sources like website, native apps, marketing analytics and back end customer data.
Assist in building and deploying reliable marketing attribution models and reporting that account for multi-channel and multi-device user behaviour.
Communicate analytics findings and actionable recommendations in a manner tailored to the target audience. Regularly present to senior stakeholders.
Design, develop, and maintain core actionable digital analytics reports (including visitor behaviour, funnel and conversion reports, etc.) to support marketing, product development and front end application development at Mogo.
Monitor data quality using statistical techniques to improve confidence in the data used for analysis
Work with marketing, product and design teams to develop A/B and multivariate testing strategies to understand the online customer experience. Mogo is dedicated to continuously testing, measuring and improving online creative content, and provide post-test analyses.
Provide training on data context and meaning to business audiences to educate users on how to use data.
Evaluate and make recommendations for new analytics technologies through research to develop and support evolving digital analytics business needs.
Gather business requirements and assist in creating technical specifications for analytics implementation.

What you’ll need:

Bachelors (or Master’s) Degree in Business, Finance, Math, Statistics, Sciences, Economics, Physics, Computer Science, Engineering or other related fields with emphasis in quantitative methods.
3+ years’ experience in digital analytics.
Experience in digital analytics requirements gathering, solution design and implementation; solid experience in the area of online visitor intelligence / behaviour, tracking/tagging
Hands-on experience working with an enterprise digital analytics platform required; Google Analytics preferred
Excellent understanding of Email, SEO, SEM, Display, Mobile and Social platforms and the ability to integrate these data sources into a cohesive report.
Knowledge of and experience with designing and interpreting statistically-valid site and site-related A/B tests using tools like Optimizely, Adobe Test and Target, Google Optimize, Taplytics, etc.
In-depth knowledge of SQL and Excel.
Experience with business intelligence, data visualization and report automation tools; experience with Looker is a plus
Solid understanding of relational databases, data warehousing and web technology (HTML, CSS, cookies, redirection, iframe…)
Knowledge of the Google Analytics APIs and integrating Google Analytics with a CRM.
Working knowledge of JavaScript and ability to debug Google Analytics implementation is a plus.
Tag Management solutions knowledge a plus
Strong quantitative and qualitative skills, and experience utilizing scientific analytic methods
Ability to adapt to rapidly changing work and priorities.
Ability to clearly communicate with and persuasively present to a wide variety of audiences.
Attention to detail and outstanding problem-solving skills.