Bilingual Channel Marketing Manager – English and Chinese

Job title: Bilingual Channel Marketing Manager – English and Chinese

Job description: Are you a seasoned marketing professional fluent in Chinese, seeking a partially remote opportunity? Adecco is currently recruiting for a permanent Channel Marketing Manager position with our client based in Scarborough, ON.
As the Channel Marketing Manager, you will oversee and execute marketing plans and promotional strategies to drive sales growth, increase market share, and enhance profitability in Canada.

Location: Scarborough, ON | Hybrid 3 days office 2 days home

Pay Rate: $75,000 – $100,000 / year.

Shifts: Monday-Friday | Days

Job type: Full-time | Permanent

Duties and Responsibilities:

Develops and executes marketing plans and promotional programs, both short and long range, to ensure sales growth, gains in market share and growth in profitability.

Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.

Assists in the planning and implementation of the company’s advertising and promotion activities for the channels including print, direct mail, coupon, house drops and other advertising and promotion vehicle (Online/Offline included).

Coordinates promotional activities with distributors and LKK sales team members.

Processes credit notes and payments for promotional activities.

Develops and recommends pricing strategy for the company.

Manages and coordinates trade and distributor show support and / food demo including logistics for the booth, sales materials, products, personnel, sampling programs, etc.

Assists with the analysis and reporting of research from syndicated (AC Nielsen), custom and third-party sources.

Provides support to the sales team for presentations, samples, sell sheets, Point of Purchase materials, in-store demonstrations, recipe books and cards

Analyzes and reports on competitors

Manages, tracks and issue purchase orders.

Manages the advertising and promotion activities and budget

Leads NPD process including initiating and controlling various systems, such as NPD, TP Simulation and PCRS, developing label artwork, and controlling MOFs, etc.

Evaluates market reaction to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.

Performs other ad hoc duties as assigned.

Requirements and Qualifications:

Fluency in written and spoken Chinese is mandatory

Must be legally eligible to work, and reside in Canada

Bachelor’s degree in Marketing or Business related field

Minimum 5 years in Marketing or related experience and / or training; or equivalent combination of education and experience.

MBA degree is preferred

Proficient in the development and execution of new product processes, product design, packaging design, advertising, marketing research, test marketing, trade and consumer promotions.

Consumer goods experience is necessary.

Strong communication and analytical skills.

Computer literate in Microsoft Office, Excel, Word, PowerPoint, and Multi-media graphic design tools, and SAP experience is a plus.

Ability to solve practical problems and deal with variety of concrete variables in situations where only limited standardization exists.

Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Excellent communication and presentational skills, both written and verbal and proven ability to work independently in cross-functional teams to achieve established goals.

Ability to apply mathematical concepts such as probabilities and statistical inference to forecast annual sales and budget.

Ability to define problems, apply concrete sales principles, through data gathering and analysis, establish facts and draw valid conclusions.

Don’t miss out on this Channel Marketing Manager job opportunity in Scarborough, ON. Apply now and an Adecco recruiter will reach out if you qualify!

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