Digital Marketing Specialist

Job title: Digital Marketing Specialist

Job description: Move, Build, Grow your career!

As the premier global asset management and disposition company, Ritchie Bros. helps thousands of people around the world buy and sell heavy equipment, trucks, and other assets every month. With our multiple onsite and online selling platforms and commitment to first-class customer service, Ritchie Bros. is trusted worldwide for making buying and selling easy, efficient, fair, and transparent. If you’re an innovator with an entrepreneurial spirit, we want you to join our growing team – employed in a wide variety of positions from sales to operations to corporate functions –as we transform the global used equipment market.

Join us on our journey and move forward with us, build your success, and grow your career.

We’re looking for a Paid Search Associate in Canada or United States.

The Opportunity:

The Paid Search Specialist will be part of the Digital Marketing paid search team and will strategically plan, manage and execute paid search campaigns on Google and Bing and social sites such as Facebook across select RB brands. This role will also manage retargeting efforts, display ads and other search and display marketing engines. A successful Paid Search Associate will effectively work closely to the paid search budget and work with the Digital Marketing and Product teams to maximize ROI, drive relevant traffic, increase conversions and convert users into customers. This role will also work closely with the A/B Testing and Campaign Optimization Associate to run A/B landing tests to continually improve conversion rates and optimize campaigns across multiple brands. This role will work closely to measure and optimize ROI and ramp spend effectively.

In this role you’ll:

• Build and support the paid strategy, execute, test, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns (SEM, retargeting and other paid efforts) across all brands.
• Plan and launch Facebook social campaigns.
• Track, report, and analyze website analytics related to paid search initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Work with the A/B testing team to test copy and landing pages for paid search campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor digital advertising effort
• Performs other various duties as required

Actively support the RB Unreserved Commitment to Safety: to send everyone home, every day, the way they came to work, by taking personal responsibility for your safety and safety of your team, co-workers and customers.

Must Have:

• 3+ years of Digital Marketing Specialist / Coordinator (SEM Expertise)
• MS Excel experience – Pivot Tables and V-Lookups
• Excellent English written and spoken communication

Nice to Have:

• University Degree

What We Offer:

Our success is built on the drive and dedication of our people. As we grow around the globe, there will be many opportunities to advance your career – we’ve proven this throughout our 60+ years in business. And, we’ll take care of you along the way. Here’s how:

Base salary + paid overtime

Comprehensive medical and dental benefits

401(K) and an Employee Share Plan, both with company match

Ongoing training, professional development and tuition reimbursement

A multi-award winning LEED gold certified facility, in an exceptional park-like setting, featuring:

A subsidized, multi-award winning childcare centre

A subsidized cafeteria, dry cleaning services, and free parking

A workout facility, featuring advanced gym equipment, bike room, shower and changing facilities, and nutrition and fitness programs

Proximity to miles of Fraser River walking paths, plus shops, restaurants and services.

To get an idea of what our auctions are like, you can check out some auction videos on YouTube right here:

Want to learn more about the company? Visit our , or connect with us today through or .

Established in 1958, Ritchie Bros. (NYSE and TSX: RBA) is a global asset management and disposition company, offering customers end-to-end solutions for buying and selling used heavy equipment, trucks and other assets. Operating in a multitude of sectors, including construction, transportation, agriculture, energy, oil and gas, mining, and forestry, the company’s selling channels include: , the world’s largest industrial auctioneer offers live auction events with online bidding; , an online marketplace with featured weekly auctions and providing its exclusive IronClad Assurance® equipment condition certification; , an online marketplace offering multiple price and timing options; , a leading European online equipment listing service; and , offering privately negotiated sales. The company also offers sector-specific solutions including , , , and Cat® auctions, plus equipment financing and leasing through . For more information about the unprecedented choice provided by Ritchie Bros., visit .

Ritchie Bros. is an equal opportunity employer and ensures nondiscrimination in all activities in accordance with all applicable laws. This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Candidate selection is made by Talent Acquisition. Only electronic applications can be accepted. No agency calls, please.

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