Marketing Analyst, Events & Loyalty

Job title: Marketing Analyst, Events & Loyalty

Job description: Auto req ID: 22995

Title: Marketing Analyst, Events & Loyalty

Job Function: Marketing

Company: Harley-Davidson Motor Company

Full or Part-Time: Full Time

Shift: REG 40

At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

Harley-Davidson is proud to be an internationally diverse company with growth opportunities around the world. Harley-Davidson Canada (H-DC) is a key contributor to the overall success of the global organization and works in close alignment with our global head office located in Milwaukee, Wisconsin.

Job Summary

Reporting to the Customer Experience & Public Relations (PR) Lead, the Marketing Analyst plays a key supporting function in Harley-Davidson’s plans to better engage directly with our customers through impactful interactions both in-person and virtually. This includes:

• Supporting event marketing communications including external communication to the dealer network (uploading, ensuring maintenance, regular updates and pulling down of expired content) pertaining to Events, Public Relations and Harley Owner Group (HOG), our customer loyalty club.
• Supporting the organization and execution of tradeshows, brand/product events, PR launches, Harley Owner Group rallies, and dealer demonstration days and open houses.

This role will work remotely from home, with occasional in person meetings at our office located in Markham, Ontario as well as attending most event locations including some evening and weekends particularly during the spring/summer season.

Job Responsibilities

• HOG program support including member relations, program administration, management of HOG (Enthusiasts) magazine inbox, HOG publications, liaison with agency, assisting with event planning, and on-site support at HOG and various H-D events.
• Being a point of contact for collecting and supporting the team in reviewing and tracking performance metrics (requires intermediate knowledge of Excel).
• Tracking publication and event schedules, including deadlines, working with agency and internal team on finalizing artwork and ensuring release in timely manner to dealer network.
• Ensuring communications are uploaded to the external communication platform to the dealer network (uploading, scheduling, and publishing communications and ensuring maintenance of regular updates and pulling down of expired content).
• Supporting team in managing and tracking website updates (submitting tickets to web team for copy, image, program changes etc. and supporting team with website review and draft page testing).
• Supporting launch of campaigns prior to launch, including creating campaign setup in lead management system, and helping track and analyze leads and campaign results.
• Supporting team with ensuring timely approval and localized content of monthly e-newsletter.
• Tracking and managing Company Owned Vehicle (COV) fleet access for external and internal stakeholders which may include coordination and liaison with dealers and third-party vendors for PDI/servicing, vehicle movements and storage. Assists with the coordination of the day-to-day utilization, maintenance, ordering and sales of company owned vehicles, including the press fleet.
• Harley Owners Group (HOG) support including program administration, management of HOG (Enthusiast) magazine Inbox, liaison with Volunteer Regional Directors & Regional Rally Coordinators regarding administrative support, which includes assisting with event planning, rally support materials and helps managing of budgets to support H.O.G. at various Harley-Davidson events. Manage H.O.G. member relations, membership renewals / registrations. Manage production, editing and distribution of H.O.G. publications including content development, copy, and design.
• Supports relationships with suppliers, printers, and internal staff to prepare communications, execute events and ensure product is organized and finalized for deadlines.

Education Specifications

A Bachelor’s degree or Marketing related Diploma is preferred.

Experience Requirements

The successful candidate is a positive and highly self-motivated individual that is naturally organized with meticulous attention to detail. Note this is a full time one year contract role.

• Minimum of 3-5 years of marketing experience including events.
• Experience working with both agencies and national brands is preferred.
• Successful candidate needs to have ability to work extended hours to prepare for and attend events, including weekends and evenings as required.
• Ability to travel within Canada (approx. 30%).
• Experience communicating with multiple stakeholders while managing timelines and setting expectations.
• Proven ability to manage budgets and proactively identify opportunities/issues.
• Experience working with multiple suppliers within a global structure.
• Excellent interpersonal and communication skills, bilingual in French and English is highly preferred.
• Strong attention to detail is essential.
• Proficiency with Excel required as well as MS Office suite (Word, PowerPoint etc.).
• Valid Motorcycle license would be considered an asset.

Why Harley-Davidson?

You’ll play a pivotal role in helping us create the company we want to be. And for our employees and H-D community it’s done through being fair, honest, positive and creative. This isn’t just any company. And yours isn’t just any career. It’s part of your story. Ride with us and make it legendary.

We offer an inclusive compensation package for all full-time employees. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson .

Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds. We are dedicated to employing a workforce that is representative of the diverse communities across Canada. In accordance with the Accessibilities for Ontarians with Disabilities Act (AODA), accommodation will be provided upon request throughout the recruitment and hiring process.

Direct Reports: No

Travel Required: 25 – 50%

Visa Sponsorship: This position is not eligible for visa sponsorship

Relocation: This position is not eligible for relocation assistance

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