Product Marketing Specialist

Job title: Product Marketing Specialist

Job description: Nakisa is looking for a product marketer well-versed in B2B enterprise tech to support go-to-market strategy and execution for our Finance and Human Resources products. This role will cover a wide scope of product marketing initiatives including competitor marketing analysis, messaging and positioning, sales enablement, product launch planning, go-to-market strategy, events planning and support, and thought leadership development. Your goal is to communicate the company’s unique value to the market.

The ideal candidate will be a self-starter who can hit the ground running to help shape, launch, and market our solutions as we continue to change the dynamics of the accounting space in Fortune 500. We are excited to speak to those with the intellect, analytical mindset, and project management skills to conceive marketing programs, get organizational buy-in, and execute their ideas.

What you’ll be doing

• Become a solution expert in the Marketing team – you know our clients, and how Nakisa supports them!
• Develop and support the GTM execution and uniquely position Nakisa in the finance, accounting, and human resources spaces, driving sales and marketing success.
• Own core messaging and positioning for Nakisa’s Finance and HR product suites in alignment with Solution Engineering and Product teams.
• Work with the Content team to produce and deliver thought leadership content, videos, presentations, product documents, and more.
• Work with Digital and Demand teams to develop proper messaging for campaigns and brainstorm/review ideas to drive pipeline.
• Work with the Product team to develop launch plans for key features, maximizing exposure of major product/strategic investments.
• Act as a company expert for questions about customer personas, buying considerations, competitive landscape, market trends, and product differentiators.
• Manage multiple projects across internal and external teams to influence outcomes
• Track content usage, measure overall performance, document learnings, and report key objectives to the executive team.
• Identify opportunities and provide recommendations to the team to deliver greater value to our clients and introduce our solutions to a wider audience.
• Use the latest tech stack available to our team such as HubSpot, 6Sense, SEMRUSH, Hotjar and so much more.

What you need to bring

• BSc/BA in Commerce/Business, Marketing, Communication, Accounting, Finance.
• 2+ years of experience in B2B SaaS product marketing.
• Ability to comprehend complex systems and transform a technical concept into everyday language.
• Articulate communication with strong writing skills in English (French/Spanish is a plus).
• Demonstrated track record of prior success in launching new products and developing/executing on marketing plans. (a plus)
• Basic understanding of accounting, finance, and HR terms and concepts. (a plus)
• Ability to thrive in a fast-paced environment working on multi-faceted initiatives while maintaining a high level of attention to detail.

What’s in it for You?

• Opportunity to join a growing and fast-paced, SaaS company.
• Chance to make a difference because you are empowered to do so.
• Work with Fortune 500 companies as your clients.
• Growth opportunities within the same field or even at other departments.
• Make wonderful friends and become part of the diverse and inclusive Nakisa family.
• Work with a team of incredibly talented and forward-thinking people who value hard work and know-how to celebrate the wins – small or big.
• Amazing benefits and perks.

Who we are

Nakisa is a global leader in enterprise business solutions for organization design, accounting, and compliance. Nakisa delivers innovative, forward-thinking, and robust human resource (HR) and financial management solutions that advance business strategies. Our vision is to resolve the most complex problems of every enterprise customer. Our solutions are being used by the Fortune 500 of today.

We bring together diverse and bright minds to offer amazing software products. We believe the key to our success is our unity in thought and action. As we are continuously improving, we work hard to ensure Nakisa’s values (Fairness, Integrity, Service, and Humility) drive our behaviors at all levels. Our solutions have excelled in the market. We are committed to excellence in its delivery and implementation, aiming for our customers to have the best possible experience in their journey with Nakisa. We’re recognized , having been named one of Montreal’s top employers of 2022, as well as one of Canada’s best employers for recent graduates.

Our people and our culture are the key to our success:

Nakisa is a proud equal opportunity employer. A diverse workforce is key to our success, and we are committed to creating an inclusive environment for all employees. Qualified applicants will be considered regardless of citizenship, ethnicity, race, color, religion, gender, gender identity or expression, sexual orientation, disability, age, or any other characteristic. We thank all applicants for their interest, however, only candidates under consideration will be contacted. Please monitor your email regularly, as communication is primarily made through email.

This position requires mastery of English to carry out, perform, and accomplish tasks associated with this role

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